Kevin Kwon
Kevin Kwon
Director of Strategic Accounts, Motive Technologies

Motive + GFL: Unifying safety, visibility, & asset tracking in one integrated waste-ready AI platform.

Motive’s integrated AI platform gives GFL real-time visibility into vehicles, drivers, and high-value assets—purpose-built for waste and recycling. Track bins, prevent damage, and cut inefficiencies with a system that works the way your fleet does.

Motive’s proven fleet solutions

Smarter safety for GFL, powered by AI that gets it right — in one platform.
  • Spot danger before it hits

    See risks other systems miss—with our AI accuracy.

    • Detects drowsiness, distraction, and risky driving with 99% accuracy.
    • < 2% false positives means your team only reviews what matters.
    • Reliable day or night—perfect for early routes and tough terrain
  • Turn every alert into action

    Faster coaching. Less review. More protection.

    • Real-time, high-confidence alerts drive timely coaching.
    • No more wasted hours reviewing inaccurate footage.
    • Protect your drivers, reduce claims, and boost safety culture.
  • Built for Waste and Recycling

    AI that works the way your fleet does—not the other way around.

    • Handles early mornings, tight schedules, and rough conditions.
    • Waste-specific tuning delivers real-world performance.
    • A single platform that connects safety, telematics, and visibility.

Boost safety and service with AI-powered computer vision.

Motive’s AI technology helps GFL detect missed pickups, verify service in real time, and reduce blind spots to prevent accidents.

By ensuring workers wear PPE and stay clear of hazardous zones, enhancing safety and service quality. With real-time insights, GFL can resolve issues faster and improve overall efficiency in waste and recycling operations.

How AI-powered computer vision is reshaping waste & recycling fleets.

Motive’s computer vision — AI that trains machines to interpret and analyze visual information helps GFL reduce risks, improve service accuracy, and drive operational efficiency.

By offering real-time alerts and enhanced asset visibility, see how AI is helping waste fleets cut accident rates by up to 30% and unsafe driving behaviors by 50%.

Let’s discuss how Motive can help your GFL Fleet.

360° visibility for every route, every stop with the AI Omnicam.

Built for the demands of waste and recycling, Motive’s AI Omnicam gives GFL 360° coverage to reduce blind spot incidents, protect drivers, and ensure fast, fair exoneration when accidents happen.

Turn GFL’s fleet data into profit-driving decisions.

Motive Analytics helps GFL unlock the full value of its operational data — turning real-time insights into safer driving, optimized routes, and higher productivity.

From identifying underperforming assets to improving fuel efficiency and fleet visibility, Motive gives GFL the tools to cut costs, reduce risk, and run smarter waste and recycling operations.

CUSTOMER SUCCESS STORY

"We’ve seen a direct correlation between safer performance and AI Dashcams. We’ve seen an 89% reduction in unsafe events in less than a year, which is really remarkable. And when you look at the four behaviors we focus on most, the impacts have been even greater. We’ve seen a 92% reduction in those behaviors alone."
  • Ryan Ennis, Head of Risk and IT, FusionSite

How Prairie Disposal saved 20 hours per incident with Motive.

With Motive’s AI-powered safety, Prairie Disposal boosted efficiency by 63%, resolved incidents faster, and avoided costly legal action — all while delivering safer, more reliable service. See how GFL can achieve the same operational impact across every route and pickup.

Discover how Motive can support your GFL fleet.